Paper Trade Ltd has been established for over 15 years, sourcing, exporting and recycling paper and plastic all over the globe.
The beginning of the journey
Hervé Grondin made contact with Joseph and the Content Pathway team via LinkedIn in August 2018. Having read some of the content we’d produced for our valued customers, and researched our expertise, he felt satisfied enough to reques a website build from us.
We moved fast to ensure this was a seamless, rapid and pain-free project for Hervé. With branding included in the deal, we first set out to create an evolution of Hervés previous logo, capturing the initial concept and bringing it into 2018.
With Hervé’s approval of the new design, we moved forward with the business card designs.
Hervé ordered the Paper Trade Ltd business cards the same day and is now proudly using them to conduct business.
The site build
This project required the skills of Will, our fantastic web designer, and Joseph, founder and head copywriter at Content Pathway. We wanted to fulfil Hervé’s request for a professional site that keeps things simple, builds credibility, and shows what grades of paper and plastic Paper Trade Ltd are able to procure and trade.
To complement this, we decided to throw in some articles for free, to give site visitors something to read if they were keen to know more. Two articles can be found on the blog, which we named ‘On The Waves‘ to reflect the nature of the shipping industry, and the reference to radio transmissions as a form of sharing opinions. The third piece is a biography of Hervé which was written after some wonderful telephone conversations to help learn about his life and career history. Hervé’s History can be read here.
For those who are numbers inclined, the Paper Trade Ltd project took a total of 10 days, at a total cost of £1280.
“I have always been reluctant to do a website because of the perceived hassle, but it has been a painless journey, and a short journey. The fact that Joseph knows the industry is a great help, as most of the time it takes ages for people to understand what we do. There was an advantage to having lots of input from Joseph, the speed was impressive, great suggestions, and competitive prices.” – Hervé Grondin
Thank you for reading, and if you’d like an affordable web build of your own, please get in touch.