Imvelo Ltd is an Environmental Management Consultant based in the northeast of the UK and is headed up by South African Environmental Consultant and Expert Tamma Carel.
The beginning of the journey
The project between Content Pathway and Imvelo Ltd’s Tamma Carel began in the summer of 2018. I was out for a jog when the phone call came through and remarkably managed to give my consultation whilst keeping a fairly good pace. Fortunately, Tamma didn’t mind the unconventional situation, in fact, she appreciated the flexibility.
Tamma wanted a small content strategy and fortnightly content that would build authority, encourage traffic, and that could be done collaboratively with Content Pathway.
Getting to work
We agreed on an initial 6-month strategy, with the aim being that by the time those 6 months were up, there would be enough ROI to warrant a larger budget. I begin by researching competitors to see what they were talking about, as well as asking Tamma for all of the FAQs and pain points of her work.
Both Imvelo ltd and Content Pathway are SMEs, so Tamma and Joseph manage to maintain a regular line of communication through WhatsApp and email.
To drive traffic, build authority, and get the names Imvelo and Tamma Carel onto the lips of businesses and other environmental consultants.
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