Cryptopulse is a podcast focused on cryptocurrencies, blockchain and the decentralization movement.
Their hosts, Kevin and Ben, are well-known entrepreneurs from other industries, who both experienced personal success in the cryptosphere and decided to team up to create something brilliant.
Time is of the essence
The challenge for Kevin and Ben was that they didn’t have a huge amount of free time to grow the show, and they needed some marketing assistance. They wanted a high ROI from their spend, because as a startup without a sponsor or investor, each episode was costing more than it made.
First things first
We set to work by researching the podcast market, creating a database of every successful finance, crypto and personal wealth management podcast, so that we had a contact email, a LinkedIn URL and other data. This database allowed Kevin and Ben to build a network of podcast hosts around them, to glean information and take ideas from, as well as build relationships with.
Next came improving the SEO of their episodes so that all of their shows would become more visible to search engines.
We also agreed on a series of content, all of which required a great deal of research to achieve. We also used Quora to outsource information and responses to the cryptocurrency community, which proved very popular. Interestingly, the content inspires future episodes, and the episodes inspire future content, which is a very agreeable situation to be in.