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In September 2018, Content Pathway was recommended as a copywriting and content marketing solution to Strukta, a Specialist Builders Merchant based in Hampshire. 🔽🔽🔽 The beginning of the journey Phase one of this strategy was to research the Builders Merchant market, assess the biggest competitors and their content strategies, as well as keeping an eye on important keywords and themes. …

Imvelo Ltd

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Imvelo Ltd is an Environmental Management Consultant based in the northeast of the UK and is headed up by South African Environmental Consultant and Expert Tamma Carel. ⬇️⬇️⬇️ The beginning of the journey The project between Content Pathway and Imvelo Ltd’s Tamma Carel began in the summer of 2018. I was out for a jog when the phone call came …

Web Build: Paper Trade Ltd

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Paper Trade Ltd has been established for over 15 years, sourcing, exporting and recycling paper and plastic all over the globe. ⬇⬇⬇ The beginning of the journey Hervé Grondin made contact with Joseph and the Content Pathway team via LinkedIn in August 2018. Having read some of the content we’d produced for our valued customers, and researched our expertise, he …

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Enviro Waste

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Enviro Waste is one of the UK’s most progressive environmental services providers, running a successful operation that handles everything from skip hire to confidential data destruction out of their Leyton facilities. ⬇⬇⬇ The beginning of the journey At the back end of 2017, Content Pathway made contact with young eco-entrepreneur James Rubin, who expressed an interest in a content marketing …

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Plastic Expert

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Britain’s leading plastic recycling company ⬇⬇⬇ The issue for Plastic Expert when we began working together was being a new business with no time to create content that would bring people to the website. They wanted interesting evergreen content that would bring traffic for years to come. ⬇⬇⬇ With over 200 blog posts, 150 service landing pages and many downloadables, …

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Just Clear UK

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Just Clear UK are London’s most progressive and environmentally friendly house clearance company, dedicated to practicing a zero-to-landfill business operation. ⬇⬇⬇ In 2016, Just Clear came to us with the problem that they were not able to get enough industry recognition for their work in becoming the UK’s first zero-to-landfill waste management company. ⬇⬇⬇ We wrote the complete copy for …

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Warp It

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Waste Action Reuse Portal, or Warp It for short, is an exciting reuse and sustainability software developed by Newcastle entrepreneur Daniel O’Connor. ⬇⬇⬇ Warp It came to us with the issue that they were creating content, but not in the quantity or quality that they desired. They also had the ambition to produce value-packed monthly reports but were struggling to …

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Home Logic

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Home Logic, based in Southampton, Hampshire with offices across the UK, is an innovative, forward-thinking company dedicated to bringing eco-friendly, cost-effective energy saving solutions to the homes of the UK. ⬇⬇⬇ In the first half of 2017, Home Logic approached us regarding our content marketing services. Their desire was to create an initial load of articles that were based on detailed keyword …

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Exposing the Truth

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Exposing the Truth is an investigative journalism and real-news site that has attracted over 1.5 million Facebook followers and high levels of traffic. ⬇⬇⬇ Exposing the Truth came to us looking for an environmental voice that could manage their environmental news section, generating ideas and putting together research, thought and interview pieces. ⬇⬇⬇ For several months, we took over the …

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My Energy

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My Energy is a British energy saving comparison tool, designed to rival the likes of Uswitch and Flipper. ⬇⬇⬇ My Energy approached us with the task of using content marketing and SEO research to target longer keyword phrases that their competitors were ignoring, in order to drive traffic and increase engagement with their tool. ⬇⬇⬇ We produced SEO optimised articles (and …