Joseph Kennedy // Content Pathway


The idea behind Content Pathway was simple.

Recycling companies should work with recycling writers. Renewable energy companies should work with renewable energy writers.

The environment should be communicated by environmentalists.

My desire was a journey to push environmentally focused businesses to grow and nurture their audiences through education, communication and innovation.

We know that if people, businesses and technology work together, there can be a world free from environmental collapse, ecological ruin and unbreathable air.

We are Content Pathway, the first and only dedicated environmental copywriting agency, and I'm Joseph Kennedy, a career professional environmental copywriting consultant who has worked and trained as a writer, influencer and SEO expert for the past eight years.

I've built a team of professional and dependable environmental marketing experts around me so that we can provide the knowledge, skills and support to help passionate environmental businesses to fulfil their missions.

The environment cannot speak for itself, but you can help convey its message whilst growing your audience at the same time.

Earth friendly content.

Human friendly prices.

Our Journey


Since our conception in 2016, we have gone on to partner with dozens of businesses to develop and implement cutting-edge content marketing strategies, deliver expert email campaigns, and provide the much sought-after environmental industry knowledge that generalist marketing agencies simply couldn't compete with.

Building content now will cement your website's success for the future, creating resources that drive growth, interest and loyalty.

We've helped our clients to win national awards, 10x their traffic and become recognised as progressive pillars of the community.

See some of our happy clients by clicking the button below.

We Are Comitted To The Environment

100% Environmentally friendly


We are happy when you are happy, when the final outcome is visible and the benefits are measurable.

You will communicate directly with your environmental copywriting consultant so that they can convey your message, in your tone.

Recycling, Waste Management, Renewables, Sustainability. You name it, we know it.

We are carbon neutral and zero-to-landfill. No offices, no vehicles, no road miles. All remote, all the time.

‘We firmly believe Content Pathway is the best-placed business on the market to take our marketing and company message to where we want it to go.’

Your environmental image will be improved, bringing you leads, sales and revenue.

Our journey is education, communication and innovation.

Our destination is a world free from environmental collapse.

“Content Pathway are great to work with. They produce work of a high quality with minimal guidance, on time. After only a few assignments I knew I had struck gold!”

Daniel O’Connor, Warp It

“Content Pathway have some fantastic copywriters and working with them has been a pleasure. Even when writing about products that they don’t have experience with, they are still able to create fantastic and compelling content.”

Jacob Hinson, Infinity Lockers

Your FREE consultation awaits!